VML
Marketing Communications Manager, March 2022
Write and edit blogs, social posts, and newsletters on B2B and technology topics
Guide thought leadership and internal and communications; collaborate on client and partner content
Produce agency podcast, Commerce Confidential; identify guests and write episode questions
Proof creative, event, and marketing collateral
Wunderman Thompson / Seattle, WA
Content Strategist, 2021 – 2022
Developed content strategies for ecommerce clients
Created product and promotional copy
Ideoclick / Seattle, WA
Copywriter, 2019 – 2021
Wrote descriptions for products on Amazon – from denture care to potato chips and everything in between
Implemented SEO strategy for clients to support business goals and brand voice
Amazon.com / Seattle, WA
Copywriter: Private Label Fashion, 2018 – 2019
Created descriptive, audience-aware, on-site bullet points to convey brand awareness and product detail
Collaborated on and edited brand stories, taglines; wrote audio ads for various audiences
Zillow Group / Seattle, WA
Ad Operations Coordinator, 2015 – 2017
Automated the upload of chargeback data into Salesforce.com
Implemented automatic email notifications to inform sales reps about disputed accounts
Amazon.com / Seattle, WA
Content Manager, 2011 – 2012
Wrote onboarding document for site merchandisers
Sought by former colleagues for input and ideas on copy editing, marketing creative, and campaign taglines
Editor, 2009 – 2011
Managed deprecation of Amazon’s Corporate Accounts (B2B) Program ($200M) and customer base transition:
Led cross-functional team to migrate 70K customers from legacy technology platform
Wrote or edited all business documentation: e-mail notification to customers, migration wizard, checkout messaging, ‘Help’
content and Customer Service blurbs, Q&A for CS and customers, and executive summary for Legal and PR
Defined product features for development team projects including Purchase Delegation and Order History Reports
Served as creative, cross-category, and brand-aware resource for developing high quality content:
Proofread, reviewed, and approved Corporate Accounts email campaigns to multiple and varied B2B segments
Created wikis and other documentation for internal reference
Instigated and completed refresh of Corporate Accounts (B2B) website and other content:
Worked with designers, CX, CS, and category site merchandisers to create relevant and helpful destination for B2B buyers
Oversaw editorial audit of Customer Service blurb content and completed same for Corporate Accounts ‘Help’ section