VML

Marketing Communications Manager, March 2022

  • Write and edit blogs, social posts, and newsletters on B2B and technology topics

  • Guide thought leadership and internal and communications; collaborate on client and partner content

  • Produce agency podcast, Commerce Confidential; identify guests and write episode questions

  • Proof creative, event, and marketing collateral

Wunderman Thompson / Seattle, WA

Content Strategist, 2021 – 2022

  • Developed content strategies for ecommerce clients

  • Created product and promotional copy

Ideoclick / Seattle, WA

Copywriter, 2019 – 2021

  • Wrote descriptions for products on Amazon – from denture care to potato chips and everything in between

  • Implemented SEO strategy for clients to support business goals and brand voice

Amazon.com / Seattle, WA

Copywriter: Private Label Fashion, 2018 – 2019

  • Created descriptive, audience-aware, on-site bullet points to convey brand awareness and product detail

  • Collaborated on and edited brand stories, taglines; wrote audio ads for various audiences

Zillow Group / Seattle, WA

Ad Operations Coordinator, 2015 – 2017

  • Automated the upload of chargeback data into Salesforce.com

  • Implemented automatic email notifications to inform sales reps about disputed accounts

Amazon.com / Seattle, WA

Content Manager, 2011 – 2012

  • Wrote onboarding document for site merchandisers

  • Sought by former colleagues for input and ideas on copy editing, marketing creative, and campaign taglines

Editor, 2009 – 2011

Managed deprecation of Amazon’s Corporate Accounts (B2B) Program ($200M) and customer base transition:

  • Led cross-functional team to migrate 70K customers from legacy technology platform

  • Wrote or edited all business documentation: e-mail notification to customers, migration wizard, checkout messaging, ‘Help’

    content and Customer Service blurbs, Q&A for CS and customers, and executive summary for Legal and PR

  • Defined product features for development team projects including Purchase Delegation and Order History Reports

Served as creative, cross-category, and brand-aware resource for developing high quality content:

  • Proofread, reviewed, and approved Corporate Accounts email campaigns to multiple and varied B2B segments

  • Created wikis and other documentation for internal reference

Instigated and completed refresh of Corporate Accounts (B2B) website and other content:

  • Worked with designers, CX, CS, and category site merchandisers to create relevant and helpful destination for B2B buyers

  • Oversaw editorial audit of Customer Service blurb content and completed same for Corporate Accounts ‘Help’ section